Content Strategy

The Medium is the Message. Try as you may, you can never really put this away into the cliche basket. Not in the digital world. Or let us say, not even in the digital world! So while the content you put out for the world, really showcases the core values of your brand, it equally plays a part in getting you noticed on search engines.

Your content defines you, in more ways than you can imagine. Every line that is keyed into the material you put out for the world to consume, is in essence a reflection of your brand identity. So your content strategy needs to be created and managed in accordance with your brand strategy. With our Content Strategy Plan we help you identify a Tone of Voice that truly defines you. We help you co-formulate the guidelines and the ground rules to dictate the course of every bit of communication that leaves your midst.

Drafting a content strategy for your brand is no child's play. It's not even just a matter of words, or do we say verbiage! It in fact consists of five key stages

Biztruss runs the entire mile with you on your content strategy, starting from devicing a total strategic plan to reflect your being or entity to sharing it with the world at large.In effect our messaging strategy covers a 360 degree loop, that helps you measure the feedback signals from each of the channels.

Perhaps it does look like a Science now after all, so feel free to run your ideas by us. We'll share a few of our own thoughts on the subject and like the way it works for every other one of our services, the first consultation is always on the house. Click here to have us reach out to you.

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