Your Essential Martech Primer

Your Essential Martech Primer

Your Essential Martech Primer

Martech or Marketing Technology is what you get when you blend together two irresistible forces - marketing and technology to shake up an unmoveable object – Your lead. Martech helps companies achieve their marketing goals within a reasonable timeframe and with the sophisticated tools at their hands, achieve limitless reacht.

The term Ad tech has been doing the rounds for a while now and in all probability you as a smart marketer may have encountered this term. You might ask, “Isn’t Ad Tech the same as martech?” Well, no. Ad tech is all about placing, buying and selling ads while martech is about creating, managing and optimizing campaigns and strategies to accomplish a goal. In a way, Ad Tech is but a subset of martech.

So what essentially are these magical tools which apply to the integration of marketing and technology? How effective are they? Your queries and more are dissected in the ensuing paragraphs with this primer on the most vital toolkits you can possess in your Martech armory.




Are you tired of running your company’s social media account? Twitter today, Facebook tomorrow, forgetting Instagram posts? HootSuite is here to put you at rest. HootSuite is a social media monitoring tool that allows you to manage all these accounts easily and effectively.

With it, you can create a schedule for posts across all social media platforms of choice, manage content, find and track trends and so much more. You can also use reports generated by its analytics tool to track and measure the impact and success of your social media campaign so as to know the areas you need to improve in.

Google AdWords

Google AdWords is an online advertising platform owned and operated by Google. It allows you to create AdWords campaigns where keywords that you’ve bided on and are relevant to your business ads/links are displayed to users who search for those keywords in Google as part of a search query. This is also known as pay-per-click advertising and Google AdWords is just the right tool to run and manage your PPC campaigns so as to make your business successful.

It helps you to attract more visitors to your site and increase conversion rates, create local and international ads all in an easy and measurable process. 


SEMrush is an SEO tool that allows you to build an effective content marketing campaign. From keyword research which allows you to know which keywords are worth bidding on to getting insights and reports on how well your competitors are doing with respect to their campaigns in display advertising and organic and paid search results. You can create and launch local or global campaigns for your website and get all the necessary metrics all from one place. Using this tool allows you to stay ahead of your competitors and anticipate changes in the marketing game.

Google Analytics

Google Analytics is a web analytics tool owned by Google to track traffic, and what visitors are doing on your site and generate reports that will help you in your marketing. It allows you to track current traffic, retain or attract potential customers. It helps us to determine which pages are having the most conversions and doing well and identify poorly performing pages so as to make the changes necessary to content moving forward. Integrated with AdWords, you can review online campaigns. With its e-commerce report feature, you can track sales activities and performances.


MailChimp is an email marketing platform that is easy to use. You can create email campaigns with your customers, know the number of people viewing it and track the links they clicked on. You can integrate MailChimp with Google Analytics to generate more in-depth reports such as sales activities with revenue reports and how your marketing strategy affects your bottom line. You can use the reports generated to tailor emails and ads according to your contacts’ behavior and interests. As a pre-built marketing automation, it allows you to focus on strategy rather than being bogged down by manual tasks.


HubSpot is an inbound marketing automation platform. It is one of the most important tools a marketer can use. It helps companies to grow traffic, attract visitors, convert leads, and close customers. Very useful for social media marketing, content management, SEO and web analytics.


These are an inexhaustible list of martech tools, all of them excellent choices and useful within different areas of digital marketing. They effectively comprise what we call a Martech stack.

While we don’t really play favorites, the listed tools have become default picks. Substitute them with an alternative and you’ll still be fine with your stack. We at Biztruss advocate strongly that your choice of marketing tools should align with what suits your business goals best and can help the most. With the right mix of marketing technologies, strategy and team, you should be able to reach out more to a greater audience and see increased revenue growth. You are also expected to record improved customer satisfaction and in a short while, go on to become a leading force in the marketing industry.

So if you aren’t quite in the Martech zone yet, more than high time you got there. Not quite sure? Drop in a note and we’ll be happy to help.


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