Before we set out to sketch our services profile, we tried to understand from our clients and prospects what digital really meant to them. For many, the term traverses through a terrain of subjectivity which is, may we say rather limitless in scope. It largely encompasses, building an identity and being optimized on the web and mobile. It means changing the way some entities have traditionally operated. It means being able to transact business more meaningfully by understanding what the audience wants in a deeper sense and creating a platform that accommodates this exchange. It also means breaking down some barriers that have limited the faciliation of a meaningful conversation. It means holding onto and analyzing every droplet of information that is willingly shared by a stakeholder. So the running motif is indeed bring worlds closer together towards achieving a higher level of success in business.
For us, strictly from a services standpoint, it means the convergence of 3 key pillars - Technology, Marketing and Strategy. Our services spread across these realms and while we don't strictly believe any of these are mutually exclusive while considering a large whole we think an improvement in each area can bring about a significant bump in output efficiency.